Mumbai, December 19, 2019: Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today announced an exciting association of its popular SUV model, the Scorpio with the upcoming Salman Khan starrer Dabangg 3. Known for its tough and rugged character, the Scorpio is an ideal partner to the charismatic Salman Khan in Dabangg 3 which hits screens on December 20, 2019.
The launch of the Mahindra Scorpio redefined the SUV space 17 years ago and it continues to be a dominant force in this segment. The product has been constantly updated to cater to the evolving needs of its 6.5 lakh delighted customers. Over the years, the Scorpio has found a place of prominence in varied Indian blockbusters and the association with Dabangg 3 adds one more feather to its cap. Its core DNA of power, thrill and adventure make the Scorpio a perfect fit for the movie.
Speaking about this association, Vikram Garga, Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd. said “The Scorpio broke new ground when it was launched in 2002 and since then it has been dominating the SUV segment. Living up to its brand value of being powerful and bold, Mahindra Scorpio is an iconic brand inspiring its customers to Rise and showcase the power in the right sense. This attitude resonates with the qualities of the protagonist of the film, making this association an ideal integration”.
In addition to the on-screen appearance, Mahindra’s association with ‘Dabangg 3’ will also effortlessly flow into the off-screen arena as well, involving a series of initiatives across media platforms, including exciting customer engagement activations.
Social Media Addresses for Mahindra Scorpio:
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The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com/ Twitter and Facebook: @MahindraRise
Media contact information
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email – [email protected]