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Mahindra’s New Global SUV project codenamed W601 to be branded XUV700

Mahindra’s New Global SUV project codenamed W601 to be branded XUV700


  • Built on an all new platform which will carry the new generation of aspirational Mahindra SUVs
  • Geared to raise the bar of sci-fi technology, spirited performance and world class safety
  • Available in a range of Diesel and Gasoline engines, Manual and Automatic transmission, along with optional AWD capabilities
  • Slated to launch in FY22 Q2


Mumbai, April 8th, 2021: Mahindra & Mahindra Ltd. (M&M), a part of the US $19.4 billion Mahindra Group, today unveiled the brand name of its much-awaited SUV, built on the W601 platform, as the XUV700 (pronounced as XUV, 7 double ‘Oh’).


The XUV700 is an all new, authentic, global SUV set to redefine benchmarks in the SUV segment and get your hearts racing with its sci-fi technology, spirited performance and first-in-class features. The XUV700 will also come with world class safety features, reaffirming Mahindra’s commitment towards safety at the highest level. It will offer both Diesel and Gasoline engines in Manual and Automatic transmission, along with optional AWD capabilities.


Speaking on the brand name announcement, Veejay Nakra, CEO – Automotive Division, M&M Ltd. said, “The XUV700, one of the most awaited offerings from Mahindra is sure to hit the sweet spot with customers. Built on the new W601 platform, the XUV700 marks the beginning of next generation of sophisticated and authentic Mahindra SUVs which will create an adrenaline rush like never before.”


Speaking on the vehicle, R Velusamy, Chief of Global Product Development, M&M Ltd. said, “A young, passionate team with an obsession for excellence have created the All New XUV700. The XUV portfolio has always stood for creating disruptions and setting new benchmarks with models such as the XUV500 and XUV300. The XUV700 is built on an all new global SUV platform W601, with expert partnerships across the globe and will boast of first-in-segment technologies and features.”


The XUV700, which is slated to be launched in FY 22 Q2, will be manufactured at the company’s manufacturing facility at Chakan in Maharashtra and production of XUV500 will be discontinued after the launch.


Social Media Addresses for Mahindra XUV700:

Brand website -

  • Facebook – @mahindraxuv700.official
  • Twitter – @Mahindra_XUV700
  • Instagram – @mahindraxuv700
  • Hashtags:
    • #XUV700
    • #HelloXUV700
    • #MahindraXUV700
    • #MahindraW601




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